3 Feb
2010

Laying Down the Twitter Law

Twitter has fundamentally changed our lives, whether we like it or not. And people have written miles of books, blog posts and even tweets about best practices and what matters on Twitter. One of the biggest things that is almost universally agreed upon is to be genuine. So how do we as public relations professionals […]

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21 Jul
2009

Twittergate: Journalism Ethics and the blogosphere

I would like to welcome TechCrunch to the world of actual journalism. Find a story, verify info, interview sources, write story, fact check, publish, repeat. Here’s the quick background: TechCrunch obtained multiple documents from an alleged hacker who had broken into Twitter employee’s email accounts, Google Documents (There’s a reason it’s not compliant, but that’s […]

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14 Jul
2009

The Twitter Relations Model, Part Deux

In my last post, I raised the issue of what I call the Twitter Relations Model. Essentially, Companies are putting on events with limited invite lists ant the expectation is that the atendees will tweet about it. The net result is a super-effective word of mouth PR/advertising campaign. So, I talked about the problem. Now, […]

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