The life and times of the in-house PR counsel at most companies are a changin’. Silos are being built as a result of silos being torn down. Specialists are generalizing and generalists now have a specialty. What is happening? Those are some of the topics I’ll be talking about at this year’s Seattle PRSA Jumpstart […]
Read moreHaving your blog or Web site rank high in search engine is essentially a guaranteed way to convert sales. But as a PR person, how can you help your clients achieve number-one ranking nirvana? While at the recent BlogWorld Expo, I sat in on a session that proposed the creation of a network of blogs […]
Read moreHere we go again, the social media guru/expert/master/savant/wizard is under fire again. As they should be. Yesterday we saw posts issuing a call to action for the self-labeled expert and today, we have the retort. In his post, Jason Falls at socialmediaexplorer.com states that: … my frustration has turned more toward those whining about the […]
Read moreI will be speaking at the Public Relations Society’s Seattle Chapter’s Jumpstart event on April 4. I’ll be talking about transitioning from one industry into PR. In my case, I went from being a respectable journalist to tech PR. I wrote for several newspapers around Seattle before taking a role with a company called Etelos. […]
Read moreDo you work for a company that hasn’t yet adopted social media practices? Perhaps you are the one implementing a strategy to stay connected to your audiences. But, what rules are there? As I mentioned recently, social media and social marketing are in their infancies and we are defining the rules. But defining these rules […]
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