21 Sep
2011

Why I want to be an Office Hottie

By: The Geek Giant Category:PersonalTag: , , , , , :

Online popularity contests are rarely valuable. People cast empty votes with the hopes of seeing a friend or cohort emerge with a faux victory. Contestants plead for votes like a candidate in Florida on election day. Nobody really wins, except the company collecting the registration information for its database. But this one’s different. I’m not […]

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19 Jul
2011

Optimizing social media for SEO

By: The Geek Giant Category:PRTag: , , :

Tweeting and facebooking are SEO because Twitter and Facebook have become search engines. According to a study just released by Seattle-based SEO analytics software maker SEOmoz, Facebook shares had the highest correlation of the factors it examined that influenced where a page ranked in search results. Shares had a higher correlation than link authority, keywords […]

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19 Jan
2011

Keep your definition of influence focused

By: The Geek Giant Category:PR, RamblingsTag: , , , :1 Comment on Keep your definition of influence focused

Do you want to know who has influence? Celebrities. Celebrities have influence. Such as one tweet from Ashton Kutcher generating more than 13,000 views of a YouTube video with a single tweet. Click on that link, because it contains a slight shift in the definition of “influence.” It renames it leverage. It’s not influencing a […]

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