19 Jan
2011

Keep your definition of influence focused

By: The Geek Giant Category:PR, RamblingsTag: , , , :1 Comment on Keep your definition of influence focused

Do you want to know who has influence? Celebrities. Celebrities have influence. Such as one tweet from Ashton Kutcher generating more than 13,000 views of a YouTube video with a single tweet. Click on that link, because it contains a slight shift in the definition of “influence.” It renames it leverage. It’s not influencing a […]

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4 Jan
2011

The Embargo: Bad Execution or Bad Concept?

By: The Geek Giant Category:PRTag: , , , , :1 Comment on The Embargo: Bad Execution or Bad Concept?

Embargoes are generally more controversial than the stories they were designed to tell. They’re broken daily. Through errors by humans and machines, a post agreed to publish at 6:02 am but goes at 5:58 am. But these errors, I can’t help but wonder if they’re the result of poor execution of if the embargo is […]

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2 Apr
2010

Defining an influencer in today’s world

By: admin Category:Industry commentary, PRTag: , , :1 Comment on Defining an influencer in today’s world

We deal with them every day. We spend hours crafting pitches, preparing background documents and making sure they’re happy. But how do we decide who is and isn’t an influencer? I was fortunate to be able to attend the Social Fresh conference in Portland (for some other takeaways, you can read them here)  recently and […]

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