12 Oct
2009

Socially Regulated

By: The Geek Giant Category:PRTag: , , , , :3 Comments on Socially Regulated

As I prep for my presentation at this year’s Blog World Expo, I wanted to visit the topic I’m actually speaking on. “Social Media and Blogging in Federally Regulated Industries” isn’t a really sexy title for a conference session, but it’s one that is absolutely necessary. Industries such as pharmaceuticals, firearms and liquor are trying […]

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25 Jun
2009

The Twitter Relations Model

By: Geek Giant Category:General business concepts, PRTag: , , , , :4 Comments on The Twitter Relations Model

As public relations continues its amoeba-like shift around social media, one of the things I’m starting to see is the practice of Twitter relations. Twitter relations is similar to blogger relations, but eliminates the threshold of authority that comes with a blog. Brands, PR companies and marketing teams are beginning to provide limited access to […]

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16 Feb
2009

PR Tip #3: Timing

By: Geek Giant Category:PR TipsTag: , , , :

I’m of the opinion that two ways to approach a major conference or tradeshow exists. All. Or nothing. During shows such as Web 2.0 Expo or CES or SXSW, so many people are clamoring for attention you either need to completely stand out from the crowd or risk getting passed over. So, if you’re planning […]

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