Let’s face it, PR isn’t all about sending press releases to anybody with an email addresses (or who likes pizza). Sometimes PR is about how to reach people without the use of media. I recently sat in on a brainstorm for a client that will be launching a product. We were debating video when the […]
Read MoreI gave a talk this weekend at Barcamp Seattle. Well, calling it a talk is being quite glamorous. I made up about 45 minutes worth of loosely jointed opinions and I called it “PR doesn’t suck.” My alternative title was: PR doesn’t suck. Well, OK, there’s some really shitty PR stunts out there, but YOUR […]
Read MoreI have a lot of small businesses that are just becoming aware of the world of the web. Many are B2B businesses that think that Press Releases are the best way to get attention for their services and products. I think that these are dated techniques for “many” businesses, especially if it’s their main avenue […]
Read MoreSure, you are your own brand, but how do people view you? Most of us have seen the “three words to describe me” emails/facebook messages, but what matters is how you want to be perceived. Sometimes, the most important story you tell as a PR pro is your own. I am currently working with the […]
Read MoreThe way we as a collective society interface with data has fundamentally stayed the same through the generations: We have to search for it. In the past, this has meant opening an encyclopedia, learning the Dewey Decimal system or even running an experiment. But today, we have exabytes of information that a few select outlets […]
Read More
Recent Comments